It is critical to make effective use of the resources and skills that are available should a dental practice wish to perform their dental marketing strategy with success. Every dental practice which is looking towards some kind of advertising for their business is clearly eager to bring more patients through into their practice and wants to show such individuals who they are and why they stand out above the rest.
With the right team by their side, dentists can confidently embark on the vast and sometimes daunting world that is digital marketing, a concept that is constantly changing and evolving. Should any business succeed in this realm, then a focus on both traditional methods and awareness of current trends is critical in establishing a healthy understanding of the needs of patients and how they are likely to respond to information that is shared with them online.
What are some of the traditional methods of marketing?
With many years of experience and proven results, professionals in this field can confidently embark on a method rich in tried and tested techniques that are known to provide results for dental practices in particular.
Such features of a website that should have a strong presence would be the emotional and personalised elements known as the 7Ps. These include 7 features of a website, conveniently beginning with the letter P.
One of these include having a profile that is straight to the point and clear. Potential patients do not have the time of day to read through a lot of content that is essentially beating around the bush. Many dental practices know what kind of patient they can cater to and who they would like to see coming through their doors.
In addition to this, recognition of the people actually working at the practice and an overview of the premises give a feeling of familiarity that is appreciated by those considering booking an appointment.
Working using the traditional tactics of an authentic and genuine approach, the site would also ensure that prices of treatments are openly discussed, which can be an awkward subject for dentists and patients alike. Backed up with testimonials and clear explanations of the products that are used, dentists will be able to validate such costs, and this will further consolidate that honest and positive atmosphere that the website is trying to achieve.
What are some of the current trends we can take advantage of?
In a constantly changing environment, professionals need to be ready and willing to be flexible with their approach to designing a website. This involves the changing expectations that Google requires, as well as industry standards that need to be adhered to.
In terms of general marketing, being readily able to integrate new technology into the website is always advisable. Chatbot, video and mobile friendly options are perhaps some of the key features that should be considered in order to future-proof a website. This ensures that a dentist’s online presence is up to date and relevant to their patients’ needs, as well as the expectations of any potential patients as well.
